This Sydney digital recruitment company was willing to let us run wild with some new ideas.
They’re not bound by rules and red tape of larger corporations. They think & deliver their service differently and have fun doing it.
They wanted their website – their virtual shopfront – to do the heavy lifting for them. Breaking into overseas markets in San Francisco and Asia was imminent, needing universal appeal for digital clients and candidates.
User-focused content that was SEO optimised was of course, imperative.
LAUNCH SITE
Company
Big Wave Digital
Industry
Digital Recruitment
Services Provided
Concept & Brand Identity
Content Strategy
Website Production
SEO Copywriting.
Content strategy, design & SEO copywriting
Wildspring was driving at delivering something that hadn’t been done in recruitment.
Showcasing Big Wave’s belief that a great career goes beyond the office – having flow on effects for the rest of your life – was key.
Positive, emotive language & imagery was paramount.
Our Solution
In a market saturated with recruiters – not all with glowing reputations – we wanted the Big Wave team to stand separate. Our solution was to celebrate their truly authentic points of difference.
Showing an aspirational, energetic audience that these guys care. They’re a team with a passion for helping people in digital, and the greater community; in an evolution that goes to the core of their DNA.
We also wanted to appeal to a digital audience – often working in flexible, dynamic environments where suit & tie conservatism was passé.
We created a look and feel that was more hipster than hidebound.
No stocky board room images or shades of grey with people leaning over laptops pretending to help each other.
SEO copywriting & industry research was a large consideration, as was the ability to advertise jobs daily using an easy CMS function, including video – optimised for use on mobile.
A large dose of irreverence was thrown in, achieved with look and feel, SEO copywriting & tone of voice.
Results
The resulting work delivered a website and brand that surprised and delighted the Australian recruitment market.
No stocky board room images or shades of grey with people leaning over laptops pretending to help each other.
SEO copywriting & industry research was a large consideration, as was the ability to advertise jobs daily using an easy CMS function, including video – optimised for use on mobile.
A large dose of irreverence was thrown in, achieved with look and feel, SEO copywriting & tone of voice.
Big Wave’s now attracting the clients they want, helping candidates achieve their career goals with:
- A 500% Uplift in business enquiries within 6 months A new brand that was fun & adventurous, yet with a professional and caring ethos at its core.
- A look and feel and recruitment content strategy flexing across Social Media – on key business channels Facebook, Insta, LinkedIn & Twitter.
- A site that’s easily updated daily by team members who are proud of their website – a useful sales tool in client presentations.
- Finalist in the AMY Awards 2017, Best Small Business website.
Client Buzz
Thanks to Wildspring, there’s nothing like our website in the market. I have regular enquiries from admirers of my website & brand, increasing potential leads without having to pick up the phone. I could see an immediate change in traffic, my new website has resulted in a 500% uplift in business enquires because of Wildspring’s innovative work.
Before Wildspring re-engineered my website copywriting & content design to be focused on my customers, we’d win 3 out of 10 business pitches. Now with the considered and smart rebranding of Big Wave Digital site we win 9 out of 10 pitches.
Keiran Hathorn – CEO Big Wave Digital
Nextwave