The Black Dog Institute is a prominent Australian mental health organisation. They’re doing important work across mental health and workplace wellbeing, offering key resources for finding help.
Their passionate team is involved in cutting edge research, clinical treatment, community education and training of health professionals. The Black Dog Institute website is a crucial resource for a large and varied audience.
We were engaged to research and write accurate, useful content across a range of mental health subject areas, in consultation with in-house experts.
LAUNCH SITE
Company
Black Dog Institute
Industry
Mental health, not-for-profit
Services Provided
Content Strategy
Expert interviews and research
Copywriting
Research and Copywriting Solution
To kick off the project, Wildspring held a Content Strategy workshop with the marketing team and psychology professionals at the Black Dog Institute.
This enabled us to:
- clearly establish user personas and audience needs
- discover priorities of internal teams
- learn about pressing issues and new developments in mental health
- ensure everyone was on the same page from the onset
- understand the layout, tone and organisational goals for content
This initial work enabled us to conduct more targeted expert interviews across a range of mental health subject areas.
Results
Wildspring is proud to be part of the team creating the new Black Dog Institute website.
With engaging, helpful, easy-to-read content, the Black Dog Institute brings mental health to the forefront of Australian health care.
Our work included research, interviewing and writing resources for:
- depression
- anxiety
- post-traumatic stress disorder
- bipolar disorder
- suicide and self-harm
- wellness
In doing so, we needed to organise the content in easily accessible, bite-sized pieces, linking to deeper, impeccably researched content for those wishing to find out more. A crucial consideration was ensuring people needing urgent help and resources could find it readily. Professional, thoroughly researched content backed by science was imperative, as was our tone of voice.
Read our content written on Wellness for the Black Dog Institute
Client Buzz
Rachael worked as a content writer for a large number of sections of our new website. This process entailed Rachael interviewing subject matter experts and clinicians, reading through scientific papers and existing content, then translating the information into accessible layman’s terms, appropriate for a web-based audience.
The output was high quality, easy to read, well-constructed and relevant writing. Rachael’s thoroughness in her work and attention to detail is exemplary, as is her ability to boil down large amounts of complex scientific material. She is a pleasure to work with, engaging and highly professional.
Karen Elliff, Director, Fundraising and Development at Black Dog Institute
Nextwave