5 Ways a Content Writer Will Boost Your Business

Content writers are a strange species.

 

We’re experts at selling the virtues of our clients; not so great at selling our own.

To be truly effective, content writers and copywriters know how to ask questions. They listen more than they speak. Ideas often come in the telling – hearing your voice, ideas and passions for your business.

As our man Wil Shakespeare sagely puts it: “Give every man thine ear, but few thy voice”.

And therein lies our greatest skill. A copywriter, by nature, knows the key to their craft is that it’s not all about them.

The best copywriting is at once distilling the essence of your business; delivering your message centred on what your customers want.

There’s a tremendous science, energy and alchemy in getting this right.

 

So, I hear you ask: What can a content writer do to help my business?

 

Best-selling author and digital marketing specialist Bernadette Schwerdt tells us:

“…the ability to write persuasive copy is one of the most important skills an entrepreneur can acquire…and if you can write well, you can sell anything.”

She adds “Great things can come to those who write.”

You see, Bernadette knows the power and relevance of content writing in the digital era.

But what if you don’t have the skills of a business writer? Nor the time?

 

Here are five reasons why a great content writer will help your business.

 

1. Content Marketing is no longer about straight-up selling.

 

Once you have people walking through the virtual doors of your business – a.k.a your website – what do they see?

• Is there an answer to their problem or question?
• Are they feeling something? Being entertained or informed?
• Do they trust you to help?
• Is there a clear and compelling message driving them to act?

Traditionally, copywriters and content writers have conjured words that sell.

Audiences are jaded with the hard sell.

Now we like to think we’ve evolved; to put together words, imagery and videos that entertain, inform, persuade and influence others to feel and do something.

Look at this video from Nike, part of their “Crazy Dream” series.

Opening with a young Serena Williams and her father, they’re telling us a story, of an ambitious dream.

We can’t all secure Serena as our brand ambassador, but we can engage the tricks Nike’s marketing team are using.

Nike is engaging powerful storytelling with:

• emotion and compassion
• humour and hardship
• abundant ambition
• struggles and eventual triumph – evoking a visceral response.

Nike are no strangers to courting controversy. And in this series, they tackle it head-on.

Success sells. So does emotion. This is dream-weaving at its finest.

There’s no hard sell in here. The Nike logo appears in the very last seconds. It’s synonymous with success.

It’s an elegant example of a more refined way to market your brand. How can these techniques work for your company?

We understand that marketing has changed. Content marketing is digitally-driven and it’s no longer about straight-up selling.

Adopting an audience-focused perspective, content writers can help you in influencing, showing, moving and educating.

Ultimately, your audience likes, remembers, trusts and wants to do business with you.

 

2. More than ever before, with the unbridled powers of SEO, words will take you places.

 

What is SEO?

SEO stands for Search Engine Optimisation. Put simply, it means improving or optimising your website content, so your business will appear more often in Search results.

If your website is not SEO optimised and ranking well, it’s time it was.

Did you know 75% of users never click past page one of Search results? Source – Hubspot 

The tricky bit is that Google is constantly changing the rules.

Google may change its SEO algorithm 500+ times a year. That’s a lot of adapting. SEO Copywriters worth their salt are across these changes.

SEO Copywriters and Content Writers perform strategic SEO keyword research.

They test and refine and iterate. They’re great at weaving SEO Keywords through their copy, image tags and other parts of your website.

They’re also maestros of driving effective SEO strategy for your website.

Organic Search can continue to drive a large part of your new business.

 

Think of Search engines as question engines.

Up to 70% of all searches on Google are 4 words or more. Strategically engaging long-tail keywords is one technique you can use to bring in more clients.

There’s always more you can do to boost your SEO. Putting your company in the shining lights of high-ranking Search results will ultimately bring more people to do business with you.

Content Writers Can Help Boost Your SEO.

 

3. Content Writers are great at exploring who your audience is, and giving them what they want.

 

We’re part sleuths, psychologists, data geeks; part business nuts, marketers and technologists. Copywriters and content writers are wearing the hats, berets, beanies and trilbies of many.

With our human-centred content, we think like one of your customers:

• What agitates them?
• What motivates them?
• What are they really looking for?

We’re laser-focused on growing your brand. We bring fresh ideas that work.

We design content and advise you on strategies for reaching your audience. So people will want to do business with you, above others.

 

4. Content Writers are great at getting to the heart of your message.

 

The best content writers care about getting to the heart of your business like it’s their own. We ask questions. We listen. We distil your message.

Content writers and copywriters walk around looking at slogans and headlines, billboards and bus ads. We’re always gathering new ideas and thinking of better ways to present you.

Most of all, content writers love the tonic, the power and potency of words.

We’re original thinkers and we’re incisive. Content writers bring skills collected over many years working with multiple clients.

We know ways of working with words that bring the best business outcomes for you.

 

5. Copywriters & Content Writers have ways of creating demand for your service or product.

 

Content writers have tricks in their bulging tool kits that can help create demand for your business.

We employ techniques such as appealing to your audience’s insecurities and sense of competitiveness.

We’re showing how you’re the best at addressing people’s problems, stoking flames of desire and weaving dreams.

We believe the best content writers do this with elegance. Ensuring your message stays authentic and your brand remains unique.

 

Is your website in need of a refresh? Looking for ways to drive more interest?

Contact Wildspring and see how we can help you.